Empowering business in Southeast Asia
Finance is a very hot industry in the Asia-Pacific region. As people looking for financial services, insurances, credits or investments search for information on the internet, their online behaviors are keys to understanding consumers trends. This dashboard will greatly help marketers of the financial industry in ASEAN and APAC.
Growing a company beyond its original country is a dream for many business owners and managers. Relating their experiences from expanding their businesses out of their original base in the Philippines, two business leaders share their stories, insights and tips for those interested in growing their companies abroad.
Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites.
With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained.
Singapore is home to a vibrant blogging community and an internet powerhouse of Southeast Asia. The following Top 50 blogs from Singapore was therefore created to list the pillars of the Singaporean online community and, for many of them, thought-leaders of the regional and global blogosphere.
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market.
Malaysia is an attractive country for many investors thanks to its modern society, habits and tastes, fairly high income and consumption. With accurate numbers on its demography, geography, revenues and household expenditures, this overview of the Malaysian market will provide useful marketing insights.
Tourism is a major sector throughout the Asia-Pacific region. As people planning their next vacation search more and more for information on the Internet, their behaviors online become the key to understanding where customers will go next. This dashboard will greatly help marketers of the tourism industry in ASEAN and APAC.
The opening of the Vietnamese economy and society has a deep impact on its people’s uses and habits. In the entertainment industry, the diversification of movies on offer is changing tastes and interests. Here are some insights on cinema in Vietnam, from frequency to movie preferences and origins of movies.
Southeast Asia has been a top international travel destination for years. But the growing income now also make the Southeast Asian market an important source of tourists within the region and beyond. Travel interest of Singaporeans, Malaysians and Indonesians are here highlighted by their online search.