Top 10 e-commerce sites in the Philippines 2019

Top e-commerce sites in the Philippines

With a dynamic economy and a large population proficient with digital technologies, the Philippines is a fast-growing market for e-commerce in Southeast Asia. Several websites and digital applications are already fighting for market share, with global, regional and national players.

The growing connectivity of the Philippines, rapidly overcoming the country’s infrastructure difficulties, enable more and more of its large population of more than 100 million to access the internet. Primarily accessing it through mobile devices, but also through computers, connected Filipinos consequently grow the country’s e-commerce market.

Key digital numbers in the Philippines 2019
Key digital numbers in the Philippines 2019

The Philippine e-commerce market is rapidly increasing in attractiveness as the country’s number of connected users grows fast. Though it is dominated by a large player, the relatively low penetration of e-commerce and the fast-growing number of potential consumers allow for many newcomers, local or foreign, to enter the market.

Top 10 e-commerce websites in the Philippines

Several actors are already in place in the Philippines, but they all trail an overwhelming leader. Though the market is growing in both size, and in scope, as the range of products bought also diversify, existing players and newcomers still have to face Lazada, the hegemonic leader of Philippine e-commerce and a leader of e-commerce in Southeast Asia.

Note that this post is part of a series on top e-commerce sites in Southeast Asia:

To give you more perspective of Lazada’s lead and its top followers in the Philippine e-commerce, here are the current top 10 leaders of e-commerce websites in 2019 and their estimated monthly traffic for April 2019 from SimilarWeb.

For those who would like to go further and plan to expand their e-commerce or internet business, consider buying our “succeed online in the Philippines” ebook which will guide you through the Philippine digital landscape and best practices of digital marketing. You can also purchase our spreadsheet of 400 top blogs of ASEAN-5 to easily find partners for influencer marketing and SEO.

10. website

Monthly Traffic Estimate: 230,000 is an online shopping website specialized in products not available in the Philippines. With a diversified array of categories, provides access to products imported from the US and China to Filipinos through a convenient online experience, ensuring the shipping directly to their door.


9. Argomall

Argomall website

Monthly Traffic Estimate: 570,000

Argomall is a specialized e-commerce platform providing computers and gadgets, electronics, digital media, and electronic accessories and tools. Selling more than a hundred brands and thousands of products, Argomall is a leader in online sales of computers and electronics.


8. BeautyMNL

BeautyMNL website

Monthly Traffic Estimate: 590,000

A specialized e-commerce store, BeautyMNL is a beauty, cosmetics and fashion online retail in the Philippines. Coupled with an online magazine, BeautyMNL writes about the latest trends in beauty and fashion, allowing it to also propose the corresponding products and brands to the magazine audience.


7. Metrodeal

Metrodeal website

Monthly Traffic Estimate: 770,000

Metrodeal is specialized in coupons and deals gathering promotions for restaurants, leisure, shopping, and travel; it does process payments directly, putting it in the category of e-commerce. Thanks to this effective business model, Metrodeal has been able to expand from the Philippines to Indonesia and Thailand.


6. Globe Online Shop

Globe Online Shop website

Monthly Traffic Estimate: 840,000

The Globe Online Shop provides an online platform for mobile devices, gadgets,  apparel, and postpaid offers, with the latest products from the world’s leading brands in electronic hardware. The Globe Online Shop is the e-commerce division of the Globe Corporation, one of the largest companies in the Philippines.


5. eBay Philippines

eBay Philippines website

Monthly Traffic Estimate: 880,000

The Philippine local site of eBay, one of the leaders of e-commerce in the US and the world, was originally created for consumer-to-consumer sales. Having expanded since into business-to-consumer products and special deals, eBay Philippines caters to all general product categories.


4. Carousell Philippines

Carousell Philippines website

Monthly Traffic Estimate: 930,000

Originally a mobile platform, Carousell has developed a web shopping site to cater to computer users too. It allows anyone, brands or individuals, to take pictures of their products with a phone, sell easily through the Carousell platform and chat with the sellers to buy directly. Carousell is also present in Malaysia, Singapore, Indonesia, Taiwan, Australia, and Hong Kong.


3. Zalora Philippines

Zalora Philippines website

Monthly Traffic Estimate: 1,250,000

Zalora is the largest e-commerce site in Southeast Asia specialized in fashion. Enabling fashion brands to sell their products to the site’s visitors, Zalora was founded in 2012 by Rocket Internet. Zalora is present in Singapore, Indonesia, Malaysia and Brunei, Thailand, Vietnam, Hong Kong and has recently launched in Taiwan.


2. Shopee Philippines

Shopee Philippines website

Monthly Traffic Estimate: 14,400,000

An important player in the “mobile-first” Philippines, Shopee is a primarily mobile, diversified online shop that also provides a regular web experience. A leading platform in Southeast Asia, Shopee is also present in Singapore, Malaysia, Thailand, Indonesia, Vietnam, as well as in Taiwan.


1. Lazada Philippines

Lazada Philippines website

Monthly Traffic Estimate: 25,000,000

The leader of e-commerce in the Philippines by far, also present in Indonesia, Malaysia, Singapore, Thailand and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.


Top e-commerce mobile applications in the Philippines

Aside from their websites, most of the top 10 e-commerce websites detailed here also have mobile applications available on the various platforms to provide an e-commerce experience through mobile devices.

Some players like Shopee and Carousell dominate mobile commerce as they are originally mobile-first e-commerce apps. Other strong mobile commerce players in the Philippines include Amazon, Etsy, Zaful, and Taobao.

The Philippines’ top e-commerce websites compared by estimated traffic

The estimated monthly traffic from the top 10 e-commerce websites previously listed highlights the domination of Lazada over the Philippine market with more than 25 million visitors per month, before Shopee, standing at 14 million visitors per month.

Top e-commerce sites in the Philippines by estimated monthly traffic 2019

Though generalist or category-specific websites make up for the largest part of Philippine e-commerce, some specific brands are also very active to sell their products online. In the Philippines, Cebu Pacific and MyPhone notably lead the national online market of airlines and mobile phone makers respectively.

The leader of peer-to-peer classifieds in the Philippines, with more than 6 million visitors per month, OLX Philippines can also be highlighted for its size and potential. Several other classifieds players, specialized in cars and/or houses and apartments, are also noteworthy: Autodeal, Mitula, Carmudi and Lamudi.

26 Replies to “Top 10 e-commerce sites in the Philippines 2019”

  1. Hi, do you have the email address of the Top 7 E-Commerce CEO?

    Thank you very much and God Bless you for answering my inquiry.

    1. Hi,
      Sorry we don’t have this information. It could not be released anyway without their agreement, as it would be a violation of their privacy.

  2. Hi,
    do you have any idea what online shopping company are allowing to a affiliate marketer ?

    1. Hi,

      Could you please provide more explanations on the meaning of your question?

      Do you mean:
      -What companies have affiliate marketing programs?
      -What types of products are allowed for affiliate marketing by e-commerce companies?
      -How much money/what percentage of sales price is given to affiliate marketers?

      Thank you!

  3. We are an India based company and we want to sell our products in Philippines as we are getting good inquiries from the Philippines.
    How can we start selling our products online and in traditional markets in Philippines?

    1. Greetings!

      I am Joseph Michael Blasabas and I am about to start building my e-commerce website and I am from the Philippines, particularly here in Cebu Province. I have been doing my research and groundwork on how the e-commerce industry works specially here in my country and how will I provide help in the industry. That is why I plan to build my own and find affiliates once I have enough funds for my website and other expenses. I would love to learn more about your company and products.

  4. Of the presented data here, we can say that e-commerce is good business. Popularity is not limited to the number of traffic but its a combination of both positive and negative experience of users. This data is already enough for me to proceed with establishing a new way of shopping platform.

    To the researchers of this site, thank you for sharing your data!

  5. Hi, would you have a study on how toys are performing in the Philippine market? what are the market share per retailer?

  6. Do you have data as to how many e-commerce websites are there in the Philippines? Please share source, if any. Thanks!

  7. Hi

    This data is undoubtedly correct. After the pandemic lockdown, many players are on the bloom to have a piece of the unsaturated market. Would be great to have homegrown Philippine marketplaces in the spotlight too.

  8. Hi. Can we consider a general variety of grocery items as fast-selling products in an online selling business? I heard that Lazada has boosted its sales in grocery products during the heardest lockdown measures last year. Is it still applicable today? Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *