The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player.
Though e-commerce still represents less than 1% of all sales in the Philippines, the market will grow with high double digits in the coming years. Though not as mature as e-commerce in Malaysia or booming like the Indonesian e-commerce, the Philippine population of more than 100 million still makes the country very attractive.
![Digital in Philippines 2018](https://aseanup.com/wp-content/uploads/2018/02/Philippines-digital-numbers-2018.png)
The improving telecommunications infrastructure, the growing proportion of the population with internet connectivity, especially through mobile phones, are some of the key factors that will make the Philippines a major player of e-commerce in Southeast Asia in the very near future.
Highlights of the Philippine e-commerce market
Overview of e-commerce actors in the Philippines
The following graphic regroups the different actors in each category of the Philippine e=e-commerce landscape. It gathers the most popular e-commerce players, platforms as well as services providers in the Philippine e-commerce market, created by ecommerceiq.
![Philippine Ecommerce Landscape](https://aseanup.com/wp-content/uploads/2018/09/Philippine-Ecommerce-Landscape-2048x1448-1024x724.jpg)
For more information about the key players, check the top 10 e-commerce sites in the Philippines 2018, and for official news and government actions for e-commerce in the country, read the e-commerce news from the Department of Trade and Industry of the Philippines.
Data and trends of the Philippine e-commerce market
With studies on the consumer trends and evolution for the coming years, Statista provides more information about the Philippine e-commerce market and consumers profiles:
- Philippine e-commerce market revenue: US$840m in 2018.
- Annual growth rate (2018-2022): 12.0%, with an expected market volume of US$1,322m by 2022.
- Largest segment: Electronics & Media – US$234m in 2018.
- User penetration: 44.1% in 2018, expected to reach 46.5% by 2022.
- Average revenue per user: US$17.77 in 2018
Going into further details about consumer behaviors for e-commerce in the Philippines, the following graphics derived from eshopworld compile a series of useful numbers, insights, and trends in a series about the market: numbers of consumers and evolution, important products categories and evolution, payment methods.
![Philippines online shoppers 2016-2022](https://aseanup.com/wp-content/uploads/2018/09/Philippines-online-shoppers-2016-2022.jpg)
![Philippines e-commerce categories 2016-2022](https://aseanup.com/wp-content/uploads/2018/09/Philippines-e-commerce-categories-2016-2022.jpg)
![Philippines e-commerce payment methods](https://aseanup.com/wp-content/uploads/2018/09/Philippines-e-commerce-payments.jpg)
Nice report. Do you have information on online sellers?
Hi,
Maybe you could start with our top 10 e-commerce websites in Indonesia 😉
Shared this on my LinkedIn! Very useful! Thanks!
Do you know any events/conferences arranged with these eCom companies?
Hi,
Maybe you can check on Meetup or other events sites.
Cheers!
When it comes to Trends and Insights regarding e-commerce the article give a clear snap of e-commerce in the Philippines there’s a case study which can give more Impact on trends Implementation https://ph.selluseller.com/resources/casestudies/from-managing-30-to-6000-orders-per-day-a-cloud-logic-case-study
Thanks again for all the awesome insight..