The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player.
Even though it is a developing area, Southeast Asia is already home to tens of billionaires who have built business empires across the region. Having grown their companies by working with their families or as sole entrepreneurs, ASEAN billionaires are at the head of some of the largest corporations of the region.
The booming activity of Vietnam creates new opportunities in several economic sectors, including retail. Like other big cities of Vietnam, Ho Chi Minh City sees chains of convenience stores rapidly expanding throughout its districts, providing new services for the population to buy products locally.
Indonesia has the largest population in Southeast Asia, by far, and an e-commerce penetration that is still very low, making it one of the hottest e-commerce markets in the world. Attracting both global and local companies’ interests, Indonesia now has a fast-growing e-commerce scene poised to become a global powerhouse.
Fueled by the growing middle class, the fashion and garment industries are booming in Vietnam. With fierce competition between local and foreign companies, both in traditional retail and e-commerce, here is some information to navigate the market and understand fashion buyers’ consumer behaviors.
Often considered to hamper traditional stores, the development of e-commerce can sometimes actually reinforce them. This infographic summarizes how online and offline commerce grow together in Singapore, pushing shops and malls to provide an enhanced, “omnichannel” experience to consumers.
With one of the fastest growing economies in Asia and a large population, the Philippines is a promising market for real estate companies. Manila, the capital, concentrates many investments as local property developers outbid each other to pull the market higher in all categories: office, residential, retail and hotels.
Getting sold in a supermarket is a big step forward for food or other B2C products manufacturers. Scaling up the production without loosing quality and developing the right marketing, brand, promotion and distribution channels, will however be determining factors in the ultimate commercial success.
“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.