Marketing

Tips for international expansion from the Philippines

International expansion tips from the Philippines

Growing a company beyond its original country is a dream for many business owners and managers. Relating their experiences from expanding their businesses out of their original base in the Philippines, two business leaders share their stories, insights and tips for those interested in growing their companies abroad. Continue reading

AdWords CPC in ASEAN countries

Digital advertising: AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Indonesia news consumption

Insights on news consumption in Indonesia

With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained. Continue reading

Top 50 Blogs Singapore 2017

Top 50 Blogs from Singapore 2017

Singapore is home to a vibrant blogging community and an internet powerhouse of Southeast Asia. The following Top 50 blogs from Singapore was therefore created to list the pillars of the Singaporean online community and, for many of them, thought-leaders of the regional and global blogosphere. Continue reading

Southeast Asia: digital in 2017

Southeast Asia digital, social and mobile 2017

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 320 million Internet users in January 2017 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading