Southeast Asia digital, social and mobile 2018

Southeast Asia digital 2018

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 370 million Internet users in January 2018 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests.

Key figures for ASEAN-6 countries, the 6 largest economies of Southeast Asia

To recapitulate the numbers for the 6 largest countries in one glance, here is a summary of the numbers gathered for ASEAN-6 countries, with total population, Internet users, social media users, mobile connections and mobile social users for Indonesia, Thailand, Malaysia, Singapore, the Philippines and Vietnam.

ASEAN-6 digital population 2018

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<a href='https://aseanup.com/southeast-asia-digital-social-mobile/'><img src='https://aseanup.com/wp-content/uploads/2017/02/ASEAN6-digital-population-2018.jpg' alt='ASEAN-6 digital population 2018' width='600px' /></a>

Highlights of the Southeast Asian digital landscape 2018

Taken as a single bloc, Southeast Asia regroups a large population of digital users that take it to levels where it can stand the comparison with the leading global markets (US, EU, China…) for all of digital activities: Internet, social media, mobile and mobile social.

But it is the region’s growth numbers that are even more impressive, with high double digit growth in all segments. This growth has primarily been enabled in 2018 through the expansion of technological infrastructures that support Internet and mobile connections in Southeast Asia:

  • Internet penetration: 58%
  • Social media penetration: 55%
  • Mobile connectivity: 141%

Such growth should continue on a similar trend for more years to come. The large and growing digital population should help sustain digital business expansion and keep on attracting more and more businesses online, providing new ways for marketing in Southeast Asia and enhancing the fast-growing Southeast Asia’s e-commerce sector.

Digital, Social and Mobile in Southeast Asia, January 2018

Digital in Southeast Asia – Part 1: Cambodia, Laos, Myanmar, Thailand, Vietnam

Global overview – slide 5

  • Digital around the world in 2018 – slide 6
  • Annual growth – slide 7
  • Internet penetration by region – slide 8
  • Social media penetration by region – slide 9
  • Mobile connectivity by region – slide 10
  • Active users of key social platforms – slide 11
  • Top messenger apps by country – slide 12
  • We are social’s analysis: Digital in 2018 – slide 13
  • Hootsuite’s perspective: 2018 social trends – slide 14

Country profiles – slide 16

  • Cambodia  – slide 17
  • Laos – slide 34
  • Myanmar – slide 50
  • Thailand – slide 67
  • Vietnam – slide 104

Digital in Southeast Asia – Part 2: Brunei, Indonesia, Malaysia, Philippines, Singapore, Timor Leste

Global overview – slide 5

  • Digital around the world in 2018 – slide 6
  • Annual growth – slide 7
  • Internet penetration by region – slide 8
  • Social media penetration by region – slide 9
  • Mobile connectivity by region – slide 10
  • Active users of key social platforms – slide 11
  • Top messenger apps by country – slide 12
  • We are social’s analysis: Digital in 2018 – slide 13
  • Hootsuite’s perspective: 2018 social trends – slide 14

Country profiles – slide 16

  • Brunei Darussalam – slide 17
  • Indonesia  – slide 33
  • Malaysia – slide 70
  • Philippines – slide 106
  • Singapore – slide 142
  • Timor Leste – slide 179

Presentation from January 2018 by We Are Social Singapore

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