Southeast Asia

ASENA infographics

ASEAN infographics: population, market, economy

Taken as a single entity, ASEAN represents the world’s third largest market and one the largest economy. Here are some infographics to dive deeper in international economic and demographic comparisons with the US, EU, China, Japan and India, as well as more details on ASEAN countries relative size and economies. Continue reading

ASEAN infographics: demography, growth, top cities, urbanization

ASEAN infographics: demography, top cities, urbanization

Cities and urbanization are some of the most important drivers of Southeast Asia’s economic dynamism, environmental, societal and cultural change. To better understand the challenge and opportunities they bring, here are 4 infographics summarizing urban trends on the demography and rural exodus in ASEAN. Continue reading

AdWords CPC in ASEAN countries

Digital advertising: AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Southeast Asia: digital in 2017

Southeast Asia digital, social and mobile 2017

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 320 million Internet users in January 2017 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading

ASEAN management model

Enhancing management and leadership in ASEAN

With the rapid growth of the region, companies in Southeast Asia face various challenges to manage their operations and lead their teams. The following presentation draws on the experience of many CEOs in ASEAN to assess these challenges, propose methods to tackle them successfully and prepare for the future. Continue reading