Southeast Asia

AdWords CPC in ASEAN countries

Digital advertising: AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Southeast Asia: digital in 2017

Southeast Asia digital, social and mobile 2017

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 320 million Internet users in January 2017 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading

ASEAN management model

Enhancing management and leadership in ASEAN

With the rapid growth of the region, companies in Southeast Asia face various challenges to manage their operations and lead their teams. The following presentation draws on the experience of many CEOs in ASEAN to assess these challenges, propose methods to tackle them successfully and prepare for the future. Continue reading

UNESCO World Heritage Sites in Southeast Asia

The 37 World Heritage Sites in Southeast Asia

Southeast Asia is a culturally rich and diverse region counting numerous sites classified by the UNESCO in the World Heritage of Humanity. With some of the world’s most famous sites like Angkor Wat in Cambodia or Ha Long Bay in Vietnam, Southeast Asia is home to 37 wonderful sites that stand out for their natural or cultural value. Continue reading

Join the ASEAN business community!

Empowering business in Southeast Asia further and accompanying the ASEAN Economic Community, ASEAN UP implements new tools to help business in the region. Introducing the ASEAN business community, ASEAN UP now helps you network, learn, share, discuss and promote yourself and your business. Continue reading