Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites.
With the rapid growth of the region, companies in Southeast Asia face various challenges to manage their operations and lead their teams. The following presentation draws on the experience of many CEOs in ASEAN to assess these challenges, propose methods to tackle them successfully and prepare for the future.
Southeast Asia is a culturally rich and diverse region counting numerous sites classified by the UNESCO in the World Heritage of Humanity. With some of the world’s most famous sites like Angkor Wat in Cambodia or Ha Long Bay in Vietnam, Southeast Asia is home to 37 wonderful sites that stand out for their natural …
Southeast Asia has been a top international travel destination for years. But the growing income now also make the Southeast Asian market an important source of tourists within the region and beyond. Travel interest of Singaporeans, Malaysians and Indonesians are here highlighted by their online search.
The Southeast Asian workforce is now primarily made up of a new generation. With different habits and aspirations from their parents the “Millenials” also bring a shift in the way they approach their careers and their job hunting practices. At a time of change in Southeast Asia, here are some insights on how to attract and hire them.
The inclusion of a country’s population into its banking and financial system varies greatly across Southeast Asia. A well developed financial system makes some countries profit from the convenience of financial services, while opportunities arise to expand financial inclusion in less developed countries.
Education is a major concern in most countries and a key issue in Southeast Asia where many countries have a very young population. With the integration of the ASEAN Socio-Cultural Community, education will also be a major factor to bring ASEAN countries closer together in the coming years and decades.
While the journey of acclimatizing to a culturally different business ecosystem is not without its challenges, the Dutch startup Saleduck has successfully launched its operations in Malaysia with an eye on regional expansion. Here are some tips on their journey with a focus on the aspect of human resources.
Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.
Urbanization is one of the major trends currently shaping Southeast Asian societies, cultures, economies, businesses and environments. Being on the verge of counting more than half of its population living in urban areas, ASEAN comprises some of the largest and some of the fastest growing cities of the world.