Market information & data

AdWords CPC in ASEAN countries

Digital advertising: AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Thailand salary guide 2017

Thailand Salary Guide 2017

Whether you are looking for employees to hire or to find a job that suits your profile, knowing the salaries usually granted for certain positions, in certain industries and with a certain level of experience can be very useful. For such purpose, here is a detailed report to assess your HR cost or salary expectations in Thailand. Continue reading

Indonesia news consumption

Insights on news consumption in Indonesia

With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained. Continue reading

Southeast Asia: digital in 2017

Southeast Asia digital, social and mobile 2017

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 320 million Internet users in January 2017 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading

Malaysia market analysis

Market analysis of Malaysia

Malaysia is an attractive country for many investors thanks to its modern society, habits and tastes, fairly high income and consumption. With accurate numbers on its demography, geography, revenues and household expenditures, this overview of the Malaysian market will provide useful marketing insights. Continue reading