Vietnam infographics

Vietnam: 5 infographics on population, wealth, economy

Since its economic opening at the turn of the century, Vietnam has come a long way to become an emerging market with one of the fastest growth of the world. This series of infographics shows key demographic and economic data on Vietnam, as well as some perspectives with other ASEAN and world-leading countries. Continue reading

Convenience store market in Ho Chi Minh City

Convenience store market in Ho Chi Minh City [market analysis]

The booming activity of Vietnam creates new opportunities in several economic sectors, including retail. Like other big cities of Vietnam, Ho Chi Minh City sees chains of convenience stores rapidly expanding throughout its districts, providing new services for the population to buy products locally. Continue reading

Vietnam fashion survey

Insights on the fashion industry in Vietnam [market analysis]

Fueled by the growing middle class, the fashion and garment industries are booming in Vietnam. With fierce competition between local and foreign companies, both in traditional retail and e-commerce, here is some information to navigate the market and understand fashion buyers’ consumer behaviors.  Continue reading

UNESCO World Heritage Sites in Vietnam

The 8 UNESCO World Heritage Sites in Vietnam [photos]

With rich historic sites and unique natural marvels, Vietnam is home to eight World Heritage Sites classified by the UNESCO. Remains of former capital cities, the entire ancient town of Hoi An, the world famous landscape of Ha Long Bay are a few jewel that attract an ever-growing number of tourists. Continue reading

Vietnamese tastes in cinema

Vietnamese tastes in cinema [market analysis]

The opening of the Vietnamese economy and society has a deep impact on its people’s uses and habits. In the entertainment industry, the diversification of movies on offer is changing tastes and interests. Here are some insights on cinema in Vietnam, from frequency to movie preferences and origins of movies. Continue reading