Empowering business in Southeast Asia
Urbanization is one of the major trends currently shaping Southeast Asian societies, cultures, economies, businesses and environments. Being on the verge of counting more than half of its population living in urban areas, ASEAN comprises some of the largest and some of the fastest growing cities of the world.
With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential.
With the rapid growth of the ASEAN region, some successful businesses have emerged to become leaders in their industries. Whether they evolve in new or traditional industries these five world conquering companies have succeeded through their emphasis on customer experience and embodied their values in a strong brand.
With a mix of emerging and mature segments in the entertainment and media landscape of Malaysia, the industry is experiencing a shift in consumers’ habits and advertising spending. The rise of Internet and digital media brings challenges to the dominant newspapers and TV but also opportunities to seize.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
The growing number of mobile phone users in Indonesia creates a dynamic landscape of download, purchase and use of mobile applications. In this environment, app developers and marketers can benefit greatly from understanding search habits, monetization strategies and various insights on mobile consumers’ behaviors.
Vietnam is a large market of mobile-first, growing connectivity to Internet with a large users base of enthusiastic gamers and game-developers. Recent developments have attracted more interests for mobile games. This presentation gives us some insights and data on the mobile games environment in Vietnam.
Singapore has several advantages that make it an ideal place for media and advertising companies to settle in Asia. With a pro-business environment, good infrastructure and a very tech-savvy population, Singapore provides a great environment for businesses in content production, communication and data analysis.
“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
After a few years of trough in the Vietnamese property market, real estate developers and sellers are facing a renewed buying trend. However, the Vietnamese market presents various peculiarities to understand in order to be a successful player, buyer, seller or intermediary when it comes to information and consumer behavior.