Empowering business in Southeast Asia
The growing number of mobile phone users in Indonesia creates a dynamic landscape of download, purchase and use of mobile applications. In this environment, app developers and marketers can benefit greatly from understanding search habits, monetization strategies and various insights on mobile consumers’ behaviors.
Singapore has several advantages that make it an ideal place for media and advertising companies to settle in Asia. With a pro-business environment, good infrastructure and a very tech-savvy population, Singapore provides a great environment for businesses in content production, communication and data analysis.
“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
After a few years of trough in the Vietnamese property market, real estate developers and sellers are facing a renewed buying trend. However, the Vietnamese market presents various peculiarities to understand in order to be a successful player, buyer, seller or intermediary when it comes to information and consumer behavior.
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.
With the rapid development of Indonesia, the daily life habits of the population is also evolving quite rapidly. This brief presentation gives a glimpse into the habits and entertainment of the younger populations of Indonesia, who are the most likely to adopt new trends and influence the future of the country.
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.
Vietnam is a wolrd-leading producer and exporter of coffee beans. But the country is also home to a solid culture of consuming hot and iced coffee. Here are some details on the coffee consumption habits in Vietnam as well as an overview of the production of coffee beans and challenges of the industry.
Presentation that details the characteristics, needs and concerns of online sellers in Malaysia. All those interested in learning more about the profiles of online sellers, such as developers and marketers for online shops will find crucial elements to learn more about the requests of current and future online merchants.
This very well designed presentation details the consumer behavior and profiles of online shoppers in Malaysia. Anyone interested in the demand side of the Malaysian e-commerce landscape will find very useful and interesting data to grasp the preferences, psychology and uses of online buyers of Malaysia.