Malaysia e-commerce: online sellers’ characteristics

Malaysia e-commerce: online merchants' characteristics

Presentation that details the characteristics, needs and concerns of online sellers in Malaysia. All those interested in learning more about the profiles of online sellers, such as developers and marketers for online shops will find crucial elements to learn more about the requests of current and future online merchants.

This presentation on the supply side of e-commerce echoes another one on the demand side about habits of online shoppers in Malaysia.

Key characteristics of online merchants in Malaysia

  • Most online retailers in Malaysia are operated by small teams of full-time employees, mostly of one single person (46%) or 2 to 5 persons (41%).
  • Most merchants in Malaysia have small monthly sales:
    • 32% less than RM 1,000 (about 310 USD)
    • 22% from RM 1,000 to 4,999 (310 USD – 1,550 USD)
    • 14% from RM 5,000 to 9,999 (1,550 USD – 3,150 USD)
    • 9% from RM 10,000 to 19,999 (3,150 USD – 6,300 USD)
    • 5% from RM 20,000 to 49,999 (6,300 USD – 15,800 USD)
    • 18% above RM 50,000 (15,830 USD)
  • The top products categories sold by online merchants are:
    • Fashion & Accessories
    • Electronics
    • Health & Beauty
    • Toys & Games
    • Home
    • Kids, Baby & Maternity
    • Hobby & Art
  • Most merchants (75%) sell through their own webstore, before social media (36%) & direct marketplaces (20%)
  • Priority concerns of online merchants are:
    • Ease of operating the store
    • Branding
    • Ease of getting traffic
    • Fees schemes
    • Ease of customer loyalty
    • Support
  • Merchants primarily face issues of marketing: developing traffic – getting new customers

Prospective online sellers

  • Those interested in selling online who are not yet there are primarily interested in selling on social media (74%) before having their own webstore (49%)
  • Priority concerns of prospective merchants are:
    • Support
    • Ease of operating the store
    • Branding
    • Ease of getting traffic
    • Fees schemes
    • Ease of customer loyalty
  • Would-be online sellers are ready to invest small amounts:
    • 44% less than RM 1,000 (about 310 USD)
    • 23% from RM 1,000 to 1,999 (310 USD – 620 USD)
    • 10% from RM 2,000 to 4,999 (620 USD – 1,550 USD)
    • 8% from RM 5,000 to 9,999 (1,550 USD – 3,150 USD)
    • 5% from RM 10,000 to 19,999 (3,150 USD – 6,300 USD)
    • 3% from RM 20,000 to 49,999 (6,300 USD – 15,800 USD)
    • 8% above RM 50,000 (15,830 USD)

Respondants surveyed in January 2014 for this presentation were primarly:

  • men (75%)
  • from 18 to 25 years old (36%) or 26 to 35 years old (44%)

View this presentation published in March 2014 by CK Wong/e-commerce milo on slideshare

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