Empowering business in Southeast Asia
The growing number of mobile phone users in Indonesia creates a dynamic landscape of download, purchase and use of mobile applications. In this environment, app developers and marketers can benefit greatly from understanding search habits, monetization strategies and various insights on mobile consumers’ behaviors.
Often considered to hamper traditional stores, the development of e-commerce can sometimes actually reinforce them. This infographic summarizes how online and offline commerce grow together in Singapore, pushing shops and malls to provide an enhanced, “omnichannel” experience to consumers.
Internet has brought a revolution, enabling virtually anyone to create an online business and reach a large consumer population easily. Thanks to the shift towards online shopping, businesses of all sizes can now compete against bigger traditional companies and quickly grab a large market share on Internet.
Getting sold in a supermarket is a big step forward for food or other B2C products manufacturers. Scaling up the production without loosing quality and developing the right marketing, brand, promotion and distribution channels, will however be determining factors in the ultimate commercial success.
Singapore has several advantages that make it an ideal place for media and advertising companies to settle in Asia. With a pro-business environment, good infrastructure and a very tech-savvy population, Singapore provides a great environment for businesses in content production, communication and data analysis.
“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
After a few years of trough in the Vietnamese property market, real estate developers and sellers are facing a renewed buying trend. However, the Vietnamese market presents various peculiarities to understand in order to be a successful player, buyer, seller or intermediary when it comes to information and consumer behavior.
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.
Singapore is a rising star for tourism in Asia, with a host of ultra-modern skyscrapers, vertiginous panoramas and luxury hotels. In a trend-setting video that sums up some of the city’s best places of interests, Louis Vuitton glimpses through historic landmarks and avant-garde designs to communicate an elitist taste of Singapore.
The automotive sector is very dynamic in Southeast Asia, where Thailand has become a leading hub for car production. Matt Bradley, president of Ford ASEAN, explains the presence, interest and outlook of Ford in the ASEAN region, giving also a particular perspective on the automotive industry in Thailand.