ASEAN business strategy

How to define a strategy for business in ASEAN

Southeast Asia is an attractive region for business growth, and the coming together of the ASEAN Economic Community is yet another vector of great opportunities. To help companies forge their ASEAN strategies, this report sums up how and when global and ASEAN companies can succeed through a regional approach.

ASEAN consumers survey

ASEAN consumers’ psychology survey

Very insightful survey about the perceptions of ASEAN people towards themselves, ASEAN and the ASEAN Economic Community, other ASEAN countries, travel, entertainment, work and many other things! A must read for anyone who intends to market any product in any ASEAN country, or even more importantly in several or all of them.

Social Media for ASEAN

Optimizing your social media presence in ASEAN

Your company’s website and/or blog should be its center of gravity on Internet. Maintaining a strong presence on social media can however complete your digital marketing, if not spearhead it. Here’s a little presentation of how to optimize your social media reach with some extra tips for digital marketing in Southeast Asia.