Southeast Asia is an attractive region for business growth, and the coming together of the ASEAN Economic Community is yet another vector of great opportunities. To help companies forge their ASEAN strategies, this report sums up how and when global and ASEAN companies can succeed through a regional approach.
ASEAN consumers’ psychology survey
Very insightful survey about the perceptions of ASEAN people towards themselves, ASEAN and the ASEAN Economic Community, other ASEAN countries, travel, entertainment, work and many other things! A must read for anyone who intends to market any product in any ASEAN country, or even more importantly in several or all of them.
Optimizing your social media presence in ASEAN
Your company’s website and/or blog should be its center of gravity on Internet. Maintaining a strong presence on social media can however complete your digital marketing, if not spearhead it. Here’s a little presentation of how to optimize your social media reach with some extra tips for digital marketing in Southeast Asia.