This very well designed presentation details the consumer behavior and profiles of online shoppers in Malaysia. Anyone interested in the demand side of the Malaysian e-commerce landscape will find very useful and interesting data to grasp the preferences, psychology and uses of online buyers of Malaysia.
This presentation on the demand side of e-commerce is parallel to another one on the supply side about characteristics of online merchants in Malaysia.
Key points to understand Malaysian online shoppers
- The main reasons that prevent Internet users to shop online is that:
- they cannot touch ad feel the product
- they feel e-commerce is not secure
- they do not trust the seller
- Shoppers generally buy online once a month (54%) or once a week (26%).
- The vast majority of online shoppers in Malaysia spend less than MYR 500 (~150 USD) per month online.
- Malaysian shoppers are primarily attracted to e-commerce for:
- the ease of comparing and finding the best deals online
- the discovery of interesting products
- the exclusivity of special online deals
- The top online commerce destinations include Groupon, Facebook, LivingSocial, Lelong.com.my, MeDeal.com.my.
- Top categories of products bought by Malaysian online shoppers on local sites include:
- Electronics
- Fashion and accessories
- Food and beverages
- Health and beauty
- Home
- Top categories of products bought by Malaysian online shoppers on foreign sites include:
- Fashion and accessories
- Books and magazines
- Hobby and arts
- Toys and games
- Electronics
- Top categories that Malaysian shoppers do not buy online include:
- Pets
- Car and bikes
- Sport and outdoor
- Kid and maternity
- Movies and music
- Online shopping is driven by the following means:
- Google search
- Direct entry on the site
- Facebook discovery
- Recommendations from friends
- Email promotions
- Random finding online
- Use of mobile applications
- Online shoppers tend to shop at night.
- Their favorite means of payment include credit cards, Internet banking and PayPal.
- 75% of shoppers expect their online purchase to arrive home in 4 days or less.
- The majority of online shoppers belong to the 26-35 years old range, slightly more females (51%).
The data used for this presentation was collercted in December 2013.
View this presentation published in Feb 2014 by CK Wong/e-commerce milo on slideshare.