Mobile app market in Indonesia

Indonesia mobile data 2015

The growing number of mobile phone users in Indonesia creates a dynamic landscape of download, purchase and use of mobile applications. In this environment, app developers and marketers can benefit greatly from understanding search habits, monetization strategies and various insights on mobile consumers’ behaviors.

The following slide deck from Baidu Indonesia is based on the data collected through their Android app store “MoboMarket” in Indonesia. It notably highlights the popular types of connections and devices used in the archipelago, the most downloaded apps (social media, games and photo apps) together with detailed analysis of mobile users’ behaviors.

For a more comfortable reading, it is quite suggested to open the report in full screen!

Indonesia mobile data report 2015 – summary

1. Overview – slide 3

  • Research background and data sampling – slide 4
  • Main conclusions – slide 5

2. Device market analysis – slide 6

  • Changes in mobile phone screen resolution – slide 7
  • Mobile users network breakdown – slide 8
  • Android version distribution – slide 9

3. Search behavior analysis – slide 10

  • Search and downloads are continuously growing – slide 11
  • App seekers tend to do a precise search for what they want – slide 12
  • Top 20 popular search terms – slide 13

4. Download behavior analysis – slide 14

  • Popular download days – slide 15
  • Download quantity – slide16
  • Infographic of mobile Internet users interests/habits – slide 17
  • Game types downloaded – slide 18
  • Top 200 most downloaded new apps – slide 19
  • Top 200 most downloaded new games – slide 20
  • Top 500 app types distribution – slide 21
  • Top 500 game types distribution – slide 22
  • App browsing conversion charts – slide 23
  • Top 10 installed social apps – slide 24
  • Top 10 installed photography apps – slide 25
  • Top 10 installed tool apps – slide 26
  • Top 10 installed games – slide 27
  • Top 10 installation package sizes – slide 28

5. Update behavior analysis – slide 29

  • How many apps do users update? – slide 30
  • What type of apps do users update? – slide 31

For more information on the digital landscape of Indonesia, check Internet and social media in Indonesia.

Presentation from August 2015 by Baidu Indonesia

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