Empowering business in Southeast Asia
The growing number of mobile phone users in Indonesia creates a dynamic landscape of download, purchase and use of mobile applications. In this environment, app developers and marketers can benefit greatly from understanding search habits, monetization strategies and various insights on mobile consumers’ behaviors.
With more than 22 million smartphone users in Vietnam, and an impressive growth rate, the Vietnamese mobile market is attracting many interests. This report presents some milestones of 2014 together with statistics and trends for 2015 on the use and development of the mobile and applications ecosystem in Vietnam.
The use of Internet on mobile devices in the Philippines is still behind other ASEAN countries, as smartphone penetration is low. However it is picking up very quickly, and with a population of more than 100 M people and very social habits, the Philippines is already becoming a digital and social media powerhouse in the region.