Finance is a very hot industry in the Asia-Pacific region. As people looking for financial services, insurances, credits or investments search for information on the internet, their online behaviors are keys to understanding consumers trends. This dashboard will greatly help marketers of the financial industry in ASEAN and APAC.
The Philippines is an attractive market of 100 million people with little e-commerce penetration and an optimistic perspective on the ASEAN integration. Nevertheless, the Philippines presents certain peculiarities and challenges for local and foreign companies to tackle if they want to tap into the country’s great potential.