Singapore is home to a vibrant blogging community and an internet powerhouse of Southeast Asia. The following Top 50 blogs from Singapore was therefore created to list the pillars of the Singaporean online community and, for many of them, thought-leaders of the regional and global blogosphere.
One the major advantage of the country is the proficiency in the use of English, helping the success of all business in Singapore. In the digital sphere, as they are written in good English, many blogs from Singapore are well-recognized internationally as they can be understood by a global audience.
The following Top 50 will help you navigate through the Singaporean blogosphere, by listing the country’s most successful blogs.
For those who would like to go further and plan to expand their blog or business through Internet, consider buying our “succeed online in Singapore” ebook which will guide you through the Singaporean digital landscape and best practices of digital marketing. You can also purchase our spreadsheet of 400 top blogs of ASEAN-5 to easily find partners for influencer marketing and SEO.
List of the Top 50 blogs from Singapore
After carefully combing more than 120 blogs using the method detailed below, here are the results of the most influential blogs from Singapore. Through various themes and industries, they regroup blogs from single and multiple authors, personal opinions, unique or multiple themes, niche focus or mass audience broadcast.
Each blog’s main themes have been added to make the list more user-friendly and help you learn about blogs that correspond to your interests… or the product or service you might want these influencers to talk about.
Note that this post is part of a series on top blogs in Southeast Asia:
1. The Smart Local
Themes: travel, attractions, food, lifestyle, beauty.
Originally from Singapore, the Smart Local blog has the largest estimated traffic by far. Now gathering several authors, it provides useful tips and viral news for Singapore but also Malaysia, Australia and the rest of the world.
Facebook: TheSmartLocal
Youtube: TheSmartLocal
Instagram: thesmartlocalsg
Twitter: thesmartlocal
Estimated monthly traffic: 1,600,000 !
Total social media community: 460,000
2. LadyIronChef
Themes: food, travel, lifestyle
Facebook: ladyironchef
Twitter: ladyironchef
Instagram: ladyironchef
Estimated monthly traffic: 553,500
Total social media community: 1,203,000 !
3. DanielFoodDiary
Themes: food
Facebook: DanielFoodDiary
Instagram: danielfooddiary
Twitter: danielfooddiary
Estimated monthly traffic: 595,500
Total social media community: 519,000
4. Xiaxue
Themes: opinionated blogging about beauty, lifestyle and parenting
Facebook: Xiaxue.sg
Instagram: xiaxue
Twitter: Xiaxue
Youtube: TheXiaxue
Estimated monthly traffic: 36,300
Total social media community: 1,594,000 !
5. Seth Lui
Themes: food, travel, nightlife
Facebook: sethluimarketing
Instagram: sethluicious
Twitter: SethLui
Estimated monthly traffic: 658,400
Total social media community: 116,000
6. Parka Blogs
Themes: art books and products
Facebook: parkablogs
Twitter: ParkaBlogs
Youtube: teohyc
Instagram: parkablogs
Estimated monthly traffic: 632,600
Total social media community: 66,000
7. Miss Tam Chiak
Themes: food and travel
Facebook: misstamchiak
Twitter: misstamchiak
Instagram: misstamchiak
Estimated monthly traffic: 575,600
Total social media community: 145,000
8. Money Smart Blog
Themes: personal finance, lifestyle, property, investment
Facebook: moneysmartsg
Estimated monthly traffic: 473,100
Total social media community: 105,000
9. Passport Chop
Themes: travel
Facebook: passportchop
Twitter: passportchopsg
Instagram: passportchop
Estimated monthly traffic: 335,000
Total social media community: 35,000
10. I eat I shoot I post
Themes: food
Facebook: ieatishootipost
Twitter: ieatishootipost
Instagram: ieatishootipost
Estimated monthly traffic: 145,300
Total social media community: 348,000
11. Bong Qiuqiu
Themes: beauty, lifestyle, parenting
Facebook: bongqiuqiu
Instagram: bongqiuqiu
Twitter: bongqiuqiu
Youtube: bongqiuqiu
Estimated monthly traffic: 102,800
Total social media community: 426,000
12. Mr. Brown
Themes: entertainment, technology, travel
Facebook: mrbrownlah
Twitter: mrbrown
Youtube: mistabrown
Instagram: mr_brown
Estimated monthly traffic: 49,100
Total social media community: 452,000
13. Johor Kaki Blog
Themes: food, travel, lifestyle
Facebook: johorkaki
Instagram: johorkaki
Estimated monthly traffic: 185,300
Total social media community: 63,000
14. Viva Woman
Themes: beauty, organic cosmetics
Facebook: VivaWoman
Twitter: vivawoman
Instagram: sesamechew
Estimated monthly traffic: 179,200
Total social media community: 7,000
15. Aspirant SG
Themes: food, travel, lifestyle
Facebook: aspirantsg
Instagram: aspirantsg
Twitter: AspirantSG
Estimated monthly traffic: 94,600
Total social media community: 108,000
16. Alvinology
Themes: entertainment, lifestyle, food, travel
Facebook: alvinologist
Twitter: alvinologist
Instagram: alvinology
Estimated monthly traffic: 64,300
Total social media community: 148,000
17. The Ordinary Patrons
Themes: food
Facebook: OrdinaryPatrons
Estimated monthly traffic: 109,800
Total social media community: 1,000
18. Bagaholic Boy
Themes: beauty, fashion, accessories
Facebook: Bagaholicboy
Instagram: bagaholicboy
Twitter: Bagaholicboy
Estimated monthly traffic: 31,700
Total social media community: 145,000
19. Cheekiemonkies
Themes: parenting and lifestyle
Facebook: cheekiemonkies
Instagram: cheekiemonkies
Estimated monthly traffic: 79,300
Total social media community: 25,000
20. SG Food on Foot
Themes: food
Facebook: sgfoodonfoot
Instagram: sgfoodonfoot
Estimated monthly traffic: 63,200
Total social media community: 44,000
21. Spring Tomorrow
Themes: food, lifestyle
Facebook: springtomorrowblog
Instagram: springtomorrow
Estimated monthly traffic: 77,100
Total social media community: 4,000
Themes: food
Facebook: CuisineParadise
Instagram: cuisineparadise
Twitter: CuisineParadise
Estimated monthly traffic: 55,900
Total social media community: 40,000
23. Delishar
Themes: food
Facebook: delishar2
Instagram: _delishar_
Estimated monthly traffic: 65,200
Total social media community: 16,000
24. SuperAdrianMe
Themes: food, travel, events
Facebook: superadrianmedotcom
Twitter: SuperAdrianMe
Estimated monthly traffic: 59,200
Total social media community: 22,000
25. Lester Chan
Themes: technology
Facebook: lesterchan.net
Twitter: gamerz
Estimated monthly traffic: 55,600
Total social media community: 6,000
26. 365days2play
Themes: food, travel
Facebook: 365days2play
Instagram: 365days2play
Estimated monthly traffic: 55,500
Total social media community: 3,000
27. Sophie Willocq
Themes: beauty, fashion
Facebook: sophiewillocq
Instagram: sophiewillocq
Twitter: sophiewillocq
Estimated monthly traffic: 6,200
Total social media community: 100,000
28. Tiffany Yong
Themes: entertainment, lifestyle
Facebook: tiffanyyongwt4242
Instagram: tiffanyyongwt4242
Estimated monthly traffic: 45,400
Total social media community: 19,000
29. Flora Isabelle
Themes: travel, food, lifestyle
Facebook: floraisabelle
Instagram: floraisabelle
Estimated monthly traffic: 15,800
Total social media community: 56,000
30. Chubby Hubby
Themes: food
Facebook: chubbyhubbyblog
Instagram: aun_koh
Twitter: aunkoh
Estimated monthly traffic: 36,800
Total social media community: 14,000
31. The Baking Biatch
Themes: food
Facebook: TheBakingBiatch
Estimated monthly traffic: 38,100
Total social media community: 11,000
32. Sparklette
Themes: travel, food, liefstyle
Facebook: sparklette
Twitter: Sparklette
Instagram: SparkletteMagazine
Estimated monthly traffic: 22,100
Total social media community: 41,000
33. Camemberu
Themes: food
Facebook: Camemberu.Blog
Instagram: camemberu
Twitter: camemberu
Estimated monthly traffic: 32,400
Total social media community: 14,000
34. Beatrice Tan
Themes: beauty, fashion, lifestyle
Instagram: beatricesays
Facebook: beatricetancom
Estimated monthly traffic: 4,700
Total social media community: 69,000
35. Techie Lobang
Themes: technology
Facebook: techielobang
Estimated monthly traffic: 33,700
Total social media community: 2,000
36. I wander
Themes: travel
Facebook: I.Wanderblog
Instagram: iwanderrr
Estimated monthly traffic: 25,800
Total social media community: 15,000
37. The Ranting Panda
Themes: food, travel, lifestyle
Facebook: therantingpanda
Instagram: theRantingPanda
Estimated monthly traffic: 20,900
Total social media community: 25,000
38. Miss Neverfull
Themes: food
Facebook: meldoyju
Instagram: miss_neverfull
Estimated monthly traffic: 19,500
Total social media community: 27,000
39. Working With Grace
Themes: business, lifestyle
Facebook: thegracetan
Estimated monthly traffic: 18,500
Total social media community: 15,000
40. Sixpegs
Themes: travel, lifestyle
Facebook: SIXPEGS-110340772317244
Instagram: sixpegs
Twitter: sixpegs
Estimated monthly traffic: 9,900
Total social media community: 30,000
41. Sengkang Babies
Themes: parenting, sports, travel
Facebook: SengkangBabiesBlog
Instagram: sengkangbabies
Estimated monthly traffic: 18,100
Total social media community: 5,000
42. Eat What Tonight
Themes: food
Facebook: eatwhattonight
Estimated monthly traffic: 18,600
Total social media community: 4,000
43. Ms Skinnyfat
Themes: food, travel, lifestyle
Facebook: MsSkinnyfat
Instagram: msskinnyfat
Estimated monthly traffic: 16,500
Total social media community: 7,000
44. Life’s Tiny Miracles
Themes: parenting, travel, lifestyle
Facebook: lifestinymiracles
Instagram: lifestinymiracles
Estimated monthly traffic: 15,900
Total social media community: 6,000
45. The Occasional Traveller
Themes: travel
Facebook: TheOccasionalTraveller
Twitter: jac_theocctrav
Estimated monthly traffic: 17,300
Total social media community: 3,000
46. Only William
Themes: food, travel, lifestyle
Facebook: WilliamTanBlog
Instagram: william82sg
Estimated monthly traffic: 3,700
Total social media community: 22,000
47. Melicacy
Themes: food, travel
Facebook: melicacyblog
Instagram: melicacy
Twitter: melicacy
Estimated monthly traffic: 4,600
Total social media community: 19,000
48. Travelerfolio
Themes: travel
Facebook: travelerfolio.blog
Twitter: travelerfolio
Instagram: travelerfolio
Estimated monthly traffic: 7,700
Total social media community: 8,000
49. GNineThree
Themes: food, travel
Facebook: Gninethree
Instagram: gninethree
Estimated monthly traffic: 2,700
Total social media community: 20,000
50. ED Unloaded
Themes: parenting
Facebook: edunloaded
Twitter: edunloaded
Estimated monthly traffic: 6,200
Total social media community: 5,000
Top bloggers from Singapore on Twitter
Here is the complete top 50 blogs from Singapore. To help you stay informed on their activities, a Twitter list has been created to regroup their Twitter profiles (when available) together with some other top bloggers from Singapore active on Twitter.
You can check what they are up to and follow the whole list to keep in touch with them all at once. Of course, don’t forget to follow @ASEANUP too! 🙂
Singapore’s top blogs selection criteria
Though the highest ranking blogs and websites in many “top” lists are often legitimate, when a single tool is used to rank these websites the middle and lower ranking ones are often not the most relevant, because of the inherent characteristics of the tool used. That’s why the previous list has been created by carefully selecting the 50 most influential blogs from Singapore through a combination of well-established tools for digital marketing.
Domain authority and estimated monthly traffic
First, a shortlist of 70 blogs with recent updates was created by screening 120+ of the most prominent blogs in English from Singapore through MOZ’s Domain Authority and SimilarWeb’s monthly estimated traffic as of February 2017. Only the blogs with high domain authority or estimated traffic were kept. One high-ranking blog in Chinese language was left out of the shortlist: mylovelybluesky.com.
Total social media community
Then, the social media community on Facebook, Instagram, Twitter and Youtube of each blog in the shortlist was recorded when they were above 1,000 followers. These communities were added to create a “total social media community” for each blog and indicate the general popularity of the blog/blogger on social media.
Final ranking
Finally by combining SimilarWeb’s estimated monthly traffic (weighed 2) and the total social media community (weighed 1) for each blog, the shortlist was ordered from the most to least influential. The top 50 blogs obtained through these aggregated criteria were finally retained to ensure the most relevant references and measure blogs through their relative influence in one useful list.
What do you think about our top blogs from Singapore? Was this list useful to you? Did we miss any influential blog? Leave your comments below!
