Innovate, Elevate, Accelerate
Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. With more than 400 million Internet users in and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests.
With its dynamic economy and developed infrastructures for digital technologies, Malaysia is a very attractive market for e-commerce in Southeast Asia. Several websites and digital applications are already present in the Malaysian e-commerce landscape, with some global, regional and national players grabbing their shares.
The most populous country in Southeast Asia by far, Indonesia is still in an early stage of development when it comes to internet, mobile and digital technologies. It is, therefore, one of the most sought-after markets globally for e-commerce, with large local players and global heavyweights fighting for this enormous growing market.
With a dynamic economy and a large population proficient with digital technologies, the Philippines is a fast-growing market for e-commerce in Southeast Asia. Several websites and digital applications are already fighting for market share, with global, regional and national players.
The second-largest economy of Southeast Asia with one of the most engaged populations online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.
With well-developed infrastructures and a high income, digitally-savvy population, Singapore is a very mature market for e-commerce. Several global and regional websites are fighting tooth and nail for market share, with some local players using their weight in Singapore as a foothold to expand abroad.
With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.
Through this report highlighting how broadband enhances economic development, the Economist Intelligence Unit takes a look at the development of broadband in Southeast Asia. Analyzing challenges, opportunities and perspectives, it gathers many insights on Internet connectivity, telecommunications and mobile broadband in ASEAN.