Indonesia’s fast growth and its opening to foreign business and technologies is the source of an important change in the habits, behaviors and aspirations of Indonesians. This interesting presentation explains how some major trends will impact the evolution of economy and society in the coming years and decades in Indonesia.
Top trends in Indonesia in 2014 – Summary and key points
Society and Technology – slide 5
Changing Lifestyles – slide 6
Implications / Opportunities:
- New Fashion
- New Advertising / Branding
- Western Products
- Products / Services for younger generations
- Former taboos are gone
- New Customer Engagement
- New food and beverages
More on changing lifestyles: Indonesian youth habits and entertainment
Digitalization – slide 14
Implications / Opportunities:
- Mobile Advertising
- E-Commerce Business
- IT Consultancy
- Location-based Services
- Big Data Analytics
- Mobile Education / Health
- Mobile Banking
- Mobile TV
Social Media Expansion – slide 20
Implications / Opportunities:
- Social TV
- Advertising
- Photo Sharing Apps/Services
- New Networking Apps
- New Platforms
- Social Gaming
- Big Data Analytics
More on Internet and social media: Internet and social media in Indonesia
Uprising Cities – slide 26
Implications / Opportunities:
- New Models of Public Transportation
- Relocation Services
- Logistics
- Estate Services
- New Economic Zones
- Domestic Travel
- Construction
Future Timeline – slide 31
Economy – slide 32
Rising Consumption – slide 33
Implications / Opportunities:
- Higher Buying Power
- Luxury Products
- Leisure Services/Products
- Products for Middle Class
- Automobile Industry
- New Financial Services
More on the rising middle class: Indonesia’s middle class to reach 140m by 2020
Entrepreneurship – slide 39
Implications / Opportunities:
- Look at local Startups for Ideas
- Investors/Incubators are needed
- Co-Working Spaces
- Easy to Start, Fail and Start again
- Fast Idea-to-Market
- Computer Science Expertise
New Tourism Markets – slide 43
Implications / Opportunities:
- Hospitality Industry
- Travel Agencies
- Construction
- Rail and Bus Travel
- Aviation Industry / New Airline Services
- Increased Domestic Travel
- Leisure Services
Informal Sector Transformation – slide 48
Implications / Opportunities:
- Consulting Expertise
- Real Estate
- Construction
- Food and Beverage Industry
- Implementation for low-income group
- Street Vendors
ASEAN Integration – slide 52
Implications / Opportunities:
- GDP Boost
- Geopolitical Changes
- Increased Trade
- Sustainability Awareness
- New Synergies
- Rising International Significance
Future Timeline – slide 58
Presentation from June 2014 by Thomas Klaffke
