Top 10 e-commerce sites in Thailand 2019

The second-largest economy of Southeast Asia with one of the most engaged populations online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.

Well-connected to technological infrastructures, Thailand’s population of almost 70 million is for a large majority already online and well-versed in the used of digital technologies, mobile, and e-commerce. Though a large player dominates, there is still a lot of room for growth as the Thai market is entering a phase of maturity as users become accustomed to e-commerce.

Top 10 e-commerce websites in Thailand

In Thailand, many historic, general or specialized, brands and pure digital actors are already in place, but they all compete a strong leader. Both existing and new-coming local or foreign companies face a hard time challenging Lazada, the hegemonic leader of Thailand e-commerce and a leader of e-commerce in Southeast Asia.

Note that this post is part of a series on top e-commerce sites in Southeast Asia:

• Top e-commerce sites in Singapore
• Top e-commerce sites in Malaysia
• Top e-commerce sites in the Philippines
• Top e-commerce sites in Indonesia

Providing you more perspective on Lazada’s lead and its top followers in Thai e-commerce, here are the current top 10 leaders of e-commerce websites in 2019 and their estimated monthly traffic for April 2019 from SimilarWeb.

For those who would like to go further and plan to expand their e-commerce or internet business, consider buying our spreadsheet of 400 top blogs of ASEAN-5 to easily find partners for influencer marketing and SEO.

10. HomePro

Monthly Traffic Estimate: 1,150,000

Founded in 1995, HomePro is a leading home improvement retail chain from Thailand. Having developed its website into an e-commerce platform, HomePro sells diverse home and family equipment, tools and accessories.

Website: homepro.co.th

Note that the following 3 websites are equally in 7th position, with an estimate of 1.2 Million visits per month.

7. Central

Monthly Traffic Estimate: 1,200,000

A leading chain of department stores in Thailand, Central has launched its own online e-commerce website to compete against online platforms, with products ranging from beauty and fashion to home and decoration.

Website: central.co.th

7. Se-ed

Monthly Traffic Estimate: 1,200,000

Originally a book and magazine publishing company, Se-ed has created its own e-commerce website and become an online leader in the sales of books in Thailand, together with other related items and more diverse categories.

Website: se-ed.com

7. JD Central

Monthly Traffic Estimate: 1,200,000

JD Central is a diversified e-commerce platform providing a wide range of products especially in the categories of electronics and gadgets, fashion, health and beauty, family and kids. It is a joint venture between Central Group, a Thai retail conglomerate, and JD.com, a Chinese e-commerce platform.

Website: jd.co.th

6. Power Buy

Monthly Traffic Estimate: 1,500,000

Power Buy is a chain of stores in Thailand specialized in the retail of electrical appliances, IT products, mobile phones, gadgets, and electronics products. With 90 branches across the country, Power Buy has also launched its e-commerce platform and become an important online retailer in Thailand.

Website: powerbuy.co.th

5. Advice

Monthly Traffic Estimate: 1,600,000

Advice is a retail and wholesale distributor of smartphones and IT goods with 350 branches in Thailand and Laos. A leading distributor of IT products online, Advice also has one of the most popular e-commerce websites in Thailand.

Website: advice.co.th

4. Chilindo

Monthly Traffic Estimate: 1,750,000

Chilindo is a specialized e-commerce auctions platform. It allows its users to place bids and pay the right price for a wide range of products from diverse categories including fashion and accessories, home and garden products, family and kids, electronics and gadgets, travel, sports, health, and beauty.

Website: chilindo.com

3. JIB

Monthly Traffic Estimate: 2,300,000

JIB computer group is a specialized computer and IT products department store from Thailand. JIB has developed its own e-commerce website and become a leading specialized shop for technology products and gadgets online.

Website: jib.co.th

2. Shopee Thailand

Monthly Traffic Estimate: 30,100,000

An important player in the region, especially in “mobile-first” countries, Shopee is a primarily mobile, diversified online shop also providing a regular web shopping experience. A major platform throughout Southeast Asia, Shopee is also present in Singapore, the Philippines, Malaysia, Indonesia, Vietnam, as well as in Taiwan.

Website: shopee.co.th

1. Lazada Thailand

Monthly Traffic Estimate: 44,900,000

The leader of e-commerce in Thailand, also present in Indonesia, the Philippines, Singapore, Malaysia and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.

Website: lazada.co.th

Top e-commerce mobile applications in Thailand

Next to their websites, most of the top 10 e-commerce sites previously presented also have mobile applications available on the various platforms to deliver their e-commerce products on mobile devices.

However, besides players like Shopee who weigh heavily on mobile commerce, several other strong mobile commerce players in Thailand include Wish, Chilindo, eBay and AliExpress.

Thailand’s top e-commerce websites compared by estimated traffic

The estimated monthly traffic from the top 10 e-commerce websites listed above demonstrates the domination of Lazada over the Thai market with more than 40 million visitors per month, before Shopee, with about 30 million visits per month.

Though generalist or category-specific websites make up for the largest part of Thai e-commerce, some specific brands are also very active to sell their products online. In Thailand, Tesco Lotus and Big C are notably leading the national grocery market online just like they do for brick-and-mortar supermarkets.

Leading the peer-to-peer classifieds market in Thailand, with more than 11 million visitors per month, Kaidee can also be highlighted for its size and potential. There are several other classifieds players, general or specialized in cars and/or houses and apartments, but few really make a difference besides PantipMarket.