Tag: marketing
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Starting a Business? What You Need to Know to Succeed
Starting a business can be both thrilling and daunting. Knowing the essential steps to take will set a firm foundation for your entrepreneurial journey.
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Digital advertising: AdWords CPC in ASEAN countries
Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites.
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Ford’s automotive outlook in ASEAN and Thailand
The automotive sector is very dynamic in Southeast Asia, where Thailand has become a leading hub for car production. Matt Bradley, president of Ford ASEAN, explains the presence, interest and outlook of Ford in the ASEAN region, giving also a particular perspective on the automotive industry in Thailand.