Having successfully diversified its economy, Singapore has become a regional and global hub for technology and startups. It is now home to one of the most developed startup eco-system in Asia, with an ever-growing number of companies using the country as a base to manage their operations in the region and beyond.
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market.
With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
The ASEAN Economic Community fosters great hopes for many businesses, especially multinational corporations – MNCs – that are well-positioned to benefit from it. Gathering reviews from several MNCs’ leaders across Southeast Asia, this report provides hands-on, regional insights accross several industries.