Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.
Overview of e-commerce in Southeast Asia [market analysis]
With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
Digital behaviors and habits in Singapore
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.