Japan boasts a vibrant X community, with millions of active users sharing everything from humor and news to cultural insights and corporate updates. This post introduces 30 of the top accounts to follow and get inspiration from in Japan.
As of 2025, X remains a key platform in Japan, trailing only LINE and YouTube in popularity. Here’s a curated list of the top 30 verified X accounts from Japan with follower count as of March 2025, featuring celebrities, influencers, brands, and organizations that shape the nation’s digital conversation.
1. Hitoshi Matsumoto
9.6M followers – @matsu_bouzu
Hitoshi Matsumoto is a legendary Japanese comedian and one-half of the iconic duo Downtown. Known for shaping modern Japanese comedy through shows like Gaki no Tsukai, he’s a cultural heavyweight with over 9 million followers as of March 2024. His posts blend sharp humor, sarcastic takes on daily life, and occasional philosophical musings, often engaging directly with fans.
2. Lawson
8.7M followers – @akiko_lawson
Lawson is one of Japan’s leading convenience store chains, famous for its ubiquitous stores and creative offerings like karaoke booths. Their X account shares promotional campaigns, new product announcements (think seasonal bento boxes or desserts), and quirky customer service responses, making it a go-to for convenience store fans.
3. Hiroiki Ariyoshi
7.6M followers – @ariyoshihiroiki
Hiroiki Ariyoshi is a beloved comedian and TV personality, known for his quick wit and variety show appearances like Susume! Denpa Shōnen. His X feed features self-deprecating humor, biting social commentary, and behind-the-scenes glimpses of his entertainment career, often sparking lively follower interactions.
4. Sony Japan
6.5M followers – @sony
Sony is a tech titan, excelling in electronics, gaming (PlayStation), and entertainment. Their X posts cover product launches, tech innovations, and corporate news, often with sleek visuals and global appeal.
5. FamilyMart
5.7M followers – @famima_now
FamilyMart is another major convenience store chain, rivaling Lawson with its widespread presence. Their X account highlights new food items (like their famous FamiChiki), store promotions, and lighthearted customer engagement posts, often with colorful visuals.
6. Nintendo
5M followers – @nintendo
Nintendo, the legendary gaming company, needs no introduction with hits like Mario and Zelda. Their X account shares game launches, Nintendo Direct highlights, and quirky promotional content, keeping fans hyped for the next big release.
7. Pamela
4.8M followers – @pamyurin
Pamela, better known as Kyary Pamyu Pamyu, is a J-pop singer and fashion icon famous for her quirky, colorful style and hits like PonPonPon. Her X posts feature music updates, fashion photos, and playful interactions, embodying Japan’s kawaii culture.
8. Nikkei
4.1M followers – @nikkei
Nikkei is Japan’s top business newspaper, akin to the Wall Street Journal. Their X account shares market updates, economic analyses, and corporate news, essential for finance followers.
9. NHK
3.6M followers – @nhk_news
NHK is Japan’s public broadcaster, known for its impartial reporting and educational programming. Their X posts include news bulletins, disaster updates, and snippets from TV specials, often with a focus on public welfare and national interest stories.
10. Pokémon Japan
2.6M followers – @Pokemon_cojp
The official Japanese Pokémon account represents one of the world’s most iconic franchises. They post game updates, anime episode previews, and event news (like Pokémon GO Fest), often with adorable artwork and fan contests.
11. Naomi Watanabe
2M followers – @watanabe_naomi
Naomi Watanabe is a famous Japanese comedian, actress, and fashion icon, often dubbed Japan’s “Beyoncé” for her bold style. Her X feed features humorous posts, fashion shots, and updates on her TV and movie projects, engaging a wide audience.
12. Uniqlo Japan
1.9M followers – @Uniqlo_JP
Uniqlo is a globally recognized Japanese clothing brand, known for its minimalist, affordable fashion. Their X account shares new clothing collections, seasonal promotions, and style tips, appealing to fashion-conscious followers in Japan and beyond.
13. Hiro Mashima
1.8M followers – @hiro_mashima
Hiro Mashima is a renowned manga artist, creator of popular series like Fairy Tail and Edens Zero. His X posts include sketches, manga updates, and personal interactions with fans, offering a glimpse into his creative process.
14. Prime Minister’s Office
1.5M followers – @kantei
The official account of Japan’s Prime Minister’s Office shares government announcements, policy updates, and event photos, offering a window into national leadership.
15. Rakuten Japan
1.4M followers – @RakutenJP
Rakuten is a major Japanese e-commerce and tech company, often called Japan’s Amazon. Their X account shares shopping deals, tech innovations, and corporate announcements, engaging a broad consumer base.
16. Asahi Shimbun
1.3M followers – @asahi
Asahi Shimbun is one of Japan’s most respected newspapers, delivering news since 1879. Their X account posts breaking news, in-depth articles, and editorial takes on politics, culture, and global events, often in concise Japanese summaries with links to full stories.
17. Konami
1.3M followers – @konami
Konami is a global gaming giant behind franchises like Metal Gear, Silent Hill, and Yu-Gi-Oh!. Their X feed shares game release news, event announcements, and fan-oriented content like trailers and merchandise updates, appealing to gamers worldwide.
18. All Nippon Airways
1.3M followers – @ANA_travel_info
ANA, another top Japanese airline, rivals JAL in quality and reach. Their X account shares travel deals, safety updates, and glimpses of in-flight experiences, appealing to frequent flyers.
19. Japan Airlines
1M followers – @jal_official_jp
Japan Airlines (JAL) is a leading airline known for its impeccable service. Their X posts feature flight updates, travel promotions, and customer service replies, often with stunning plane photos.
20. Mainichi Shimbun
988k followers – @mainichi
Mainichi Shimbun is a historic daily newspaper with a progressive slant. Their X posts cover news, feature stories, and editorials, often sparking public debate.
21. Yoshiki
976k followers – @YoshikiOfficial
Yoshiki, X Japan’s drummer and composer, is a multifaceted artist and producer. His X content includes concert announcements, fashion shots, and emotional reflections, connecting with fans globally.
22. Yomiuri Shimbun
852k followers – @yomiuri_online
Yomiuri Shimbun, Japan’s largest newspaper by circulation, offers authoritative reporting. Their X content includes headlines, sports updates (they own the Yomiuri Giants), and cultural pieces.
23. Fuji TV
692k followers – @fujitv
Fuji TV is another broadcasting giant, famous for variety shows and anime. Their X feed features program previews, celebrity appearances, and viewer contests, keeping entertainment fans hooked.
24. Toyota Japan
653k followers – @Toyota_PR
Toyota is one of the world’s leading automakers, headquartered in Japan. Their X account posts updates on new car models, sustainability initiatives, and motorsport news, appealing to car enthusiasts and industry followers.
25. Taro Yamamoto
587k followers – @yamamototaro0
Taro Yamamoto is a Japanese politician, actor, and activist, known for founding Reiwa Shinsengumi, a progressive political party. His X account shares political commentary, campaign updates, and critiques of government policies, resonating with socially engaged followers.
26. Kyodo News
396k followers – @kyodo_official
Kyodo News is Japan’s leading news agency, providing real-time updates to media outlets nationwide. On X, they share breaking news, weather alerts, and concise reports on everything from earthquakes to international diplomacy, making it a vital follow for current events.
27. Sanrio
317k followers – @sanrio
Sanrio is the company behind Hello Kitty and other kawaii characters. Their X account posts character merchandise news, seasonal campaigns, and cute illustrations, delighting fans of Japan’s adorable culture.
28. Ministry of Finance Japan
303k followers – @mof_japan
The Ministry of Finance oversees Japan’s economic policies. Their X feed posts official statements, economic data, and rare English updates (like warnings about fake accounts), aimed at transparency.
29. Morning Musume
244k followers – @MorningMusumeMG
Morning Musume is one of Japan’s most iconic J-pop idol groups, known for hits like Love Machine and a constantly evolving lineup since the 1990s. Their X account, managed by their team, shares concert updates, member news, and cheerful fan engagement posts, keeping their legacy alive.
30. TV Asahi News
170k followers – @tv_asahi_news
TV Asahi News is the news division of TV Asahi, a major broadcaster known for dramas and journalism. Their X posts deliver breaking news, video clips, and updates on trending stories, engaging Japan’s media audience.
