Southeast Asia is currently experiencing a boom in the technology sector that is led by six unicorn startups. Having become giants in a only a few year, these companies are now regional and global leaders in their respective fields: from e-commerce to ride-hailing, from gaming to travel and digital payments.
Though expectations were high, the growth of Southeast Asia’s digital economy is beating them all. With more than 330 million internet users and double or triple digits growth in several major markets online, the region is confirming the digital boom with the emergence of a first round of local unicorns.
Ride-hailing applications are weighing a fierce battle in Indonesia to conquer its large and promising market. Competing against global and regional giants, the local application Go-Jek has found a way to seduce an important base of users and secure large funding to fuel its diversified growth in hyper-local services.