In Southeast Asia, Singapore stands out as a place of modernity and delightful lifestyle experiences. To develop tourism, the Singaporean government communicates through its “Your Singapore” campaign, notably publishing videos that promote the country through a personal, creative and original approach.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
With the world’s third largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
Indonesia is receiving a steadily increasing stream of visitors, but it is still lagging behind regional competitors in terms of number of tourists. To gain visibility on Internet, attract more visitors in individual hotels and for the Indonesian hospitality sector as a whole, it is critical to take advantage of technology and social media.
After several troublesome years, Thailand is undergoing a wave of political and economic reforms aimed for the long term. At the heart of this economic transformation, some innovating approaches are leading the way towards a sustainable future for Thailand in some key industries: digital technologies, bioplastics and energy.
Southeast Asian countries all have their own media to broadcasts local, regional and international news. Be they online version of newspapers or television, or purely web contents providers, here is a selection of the 15 best media to get informed from various Southeast Asian national perspectives.
Thailand has long stood as a leading destination in Southeast Asia for tourists from all around the world. To promote “Amazing Thailand”, the official communication campaign gathers a large array of beautiful videos to help tourism agencies and professionals and inform the general public.
Indonesia’s fast growth and its opening to foreign business and technologies is the source of an important change in the habits, behaviors and aspirations of Indonesians. This interesting presentation explains how some major trends will impact the evolution of economy and society in the coming years and decades in Indonesia.
Malaysians are well versed in the use of mobile devices, Internet and social media, with high Internet and mobile penetration, and proficiency with social media. Among the leaders in Southeast Asia both in terms of volume and intensity of use, Malaysia has a strong potential to develop activities and business online.
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.