Innovate, Elevate, Accelerate
The most populous country in Southeast Asia by far, Indonesia is still in an early stage of development when it comes to internet, mobile and digital technologies. It is, therefore, one of the most sought-after markets globally for e-commerce, with large local players and global heavyweights fighting for this enormous growing market.
With a dynamic economy and a large population proficient with digital technologies, the Philippines is a fast-growing market for e-commerce in Southeast Asia. Several websites and digital applications are already fighting for market share, with global, regional and national players.
The second-largest economy of Southeast Asia with one of the most engaged populations online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.
With well-developed infrastructures and a high income, digitally-savvy population, Singapore is a very mature market for e-commerce. Several global and regional websites are fighting tooth and nail for market share, with some local players using their weight in Singapore as a foothold to expand abroad.
Having successfully diversified its economy, Singapore has become a regional and global hub for technology and startups. It is now home to one of the most developed startup eco-system in Asia, with an ever-growing number of companies using the country as a base to manage their operations in the region and beyond.
The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player.
Southeast Asia is currently experiencing a boom in the technology sector that is led by six unicorn startups. Having become giants in a only a few year, these companies are now regional and global leaders in their respective fields: from e-commerce to ride-hailing, from gaming to travel and digital payments.
Indonesia has the largest population in Southeast Asia, by far, and an e-commerce penetration that is still very low, making it one of the hottest e-commerce markets in the world. Attracting both global and local companies’ interests, Indonesia now has a fast-growing e-commerce scene poised to become a global powerhouse.
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market.
Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.