Innovate, Elevate, Accelerate
The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player.
Southeast Asia is currently experiencing a boom in the technology sector that is led by six unicorn startups. Having become giants in a only a few year, these companies are now regional and global leaders in their respective fields: from e-commerce to ride-hailing, from gaming to travel and digital payments.
Indonesia has the largest population in Southeast Asia, by far, and an e-commerce penetration that is still very low, making it one of the hottest e-commerce markets in the world. Attracting both global and local companies’ interests, Indonesia now has a fast-growing e-commerce scene poised to become a global powerhouse.
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market.
Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.
With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
With a young population showing a highly entrepreneurial spirit, Vietnam is home to a growing startup ecosystem. Well-versed in programming and hungry for success in the growing Vietnamese middle-class, a new generation leads Vietnam to become a regional hot spot for tech entrepreneurship.
With the development of technologies and the collection of more and more data on consumers, processes or markets, using this Big Data attracts the interests of an ever growing number of businesses in Malaysia. Yet a lot remains to be done to properly define the goals and processes, to hire or train the right people.
Indonesia is receiving a steadily increasing stream of visitors, but it is still lagging behind regional competitors in terms of number of tourists. To gain visibility on Internet, attract more visitors in individual hotels and for the Indonesian hospitality sector as a whole, it is critical to take advantage of technology and social media.
The Philippines is an interesting place for tech startups: a large population, a growing economy and a vast base of Internet users who are very involved in social media. These factors make the Philippines more and more attractive as it develops an eco-system to accompany the launch, development and maturation of startups.