Innovate, Elevate, Accelerate
Southeast Asia is currently experiencing a boom in the technology sector that is led by six unicorn startups. Having become giants in a only a few year, these companies are now regional and global leaders in their respective fields: from e-commerce to ride-hailing, from gaming to travel and digital payments.
Indonesia has the largest population in Southeast Asia, by far, and an e-commerce penetration that is still very low, making it one of the hottest e-commerce markets in the world. Attracting both global and local companies’ interests, Indonesia now has a fast-growing e-commerce scene poised to become a global powerhouse.
Fueled by the growing middle class, the fashion and garment industries are booming in Vietnam. With fierce competition between local and foreign companies, both in traditional retail and e-commerce, here is some information to navigate the market and understand fashion buyers’ consumer behaviors.
One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market.
Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.
With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges.
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.