Tag Archives: advertising

AdWords CPC in ASEAN countries

Digital advertising: AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Indonesia news consumption

Insights on news consumption in Indonesia [market analysis]

With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained. Continue reading

Southeast Asia digital economy 2025

Southeast Asia digital economy 2025 [report]

Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries. Continue reading

7 digital insights of Indonesia

Internet and digital landscape in Indonesia

With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential. Continue reading

Malaysia entertainment and media outlook

Entertainment and media outlook in Malaysia [report]

With a mix of emerging and mature segments in the entertainment and media landscape of Malaysia, the industry is experiencing a shift in consumers’ habits and advertising spending. The rise of Internet and digital media brings challenges to the dominant newspapers and TV but also opportunities to seize. Continue reading