Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites.
With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained.
Through e-commerce, online travel booking or media, digital business is currently attracting a lot of interest in Southeast Asia. Set to grow to a total market size of US$ 200 Billion by 2025, the digital economy will expand through a host of startups that launch new technologies in the region’s most promising countries.
With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential.
With a mix of emerging and mature segments in the entertainment and media landscape of Malaysia, the industry is experiencing a shift in consumers’ habits and advertising spending. The rise of Internet and digital media brings challenges to the dominant newspapers and TV but also opportunities to seize.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
Singapore has several advantages that make it an ideal place for media and advertising companies to settle in Asia. With a pro-business environment, good infrastructure and a very tech-savvy population, Singapore provides a great environment for businesses in content production, communication and data analysis.
Very insightful survey about the perceptions of ASEAN people towards themselves, ASEAN and the ASEAN Economic Community, other ASEAN countries, travel, entertainment, work and many other things! A must read for anyone who intends to market any product in any ASEAN country, or even more importantly in several or all of them.