Empowering business in Southeast Asia
Indonesians, especially the younger generation, are becoming very fond of sweet pastries like donuts. To benefit from this shift towards more leisure and going out with friends, local and foreign companies are rushing to grab their share of the new “café culture” in the country’s large young population.
Indonesia has been one of the fastest growing economies of Southeast Asia for several years, and so it remains in 2015. Other positive results in poverty reduction, governance and abundant natural resources compensate certain negative aspects in Indonesia and challenges to apprehend in several key sectors.
With the rapid development of Indonesia, the daily life habits of the population is also evolving quite rapidly. This brief presentation gives a glimpse into the habits and entertainment of the younger populations of Indonesia, who are the most likely to adopt new trends and influence the future of the country.