A regional center for startups, Singapore is home to a vibrant environment of companies, support structures and entrepreneurs. Local traditions are however hard to bend and women are underrepresented in this ecosystem. This toolkit gathers all the information to provide extra guidance for female entrepreneurs of Singapore.
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.