Empowering business in Southeast Asia
With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained.
With a mix of emerging and mature segments in the entertainment and media landscape of Malaysia, the industry is experiencing a shift in consumers’ habits and advertising spending. The rise of Internet and digital media brings challenges to the dominant newspapers and TV but also opportunities to seize.
The development of Internet and digital technologies have pushed media, television and entertainment to undergo a radical change. With the coming of video streaming services to Malaysia and Southeast Asia, television in the region is now challenged by a new model that aims at a large part of the audience through its new behaviors.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
Southeast Asian countries all have their own media to broadcasts local, regional and international news. Be they online version of newspapers or television, or purely web contents providers, here is a selection of the 15 best media to get informed from various Southeast Asian national perspectives.