“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
Ford’s automotive outlook in ASEAN and Thailand
The automotive sector is very dynamic in Southeast Asia, where Thailand has become a leading hub for car production. Matt Bradley, president of Ford ASEAN, explains the presence, interest and outlook of Ford in the ASEAN region, giving also a particular perspective on the automotive industry in Thailand.