Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
In its second year of existence, ASEAN UP sticks to its purpose with the recent publication of a 200th resource for business in Southeast Asia. Aiming at becoming the platform for business of Southeast Asia, we would like to sum up what’s been done, what’s coming next and, maybe, also welcome your ideas.
ASEAN UP recently published its 100th resources for business in Southeast Asia! As the project continues to unfold into a (hopefully!) useful platform for businesses and professionals of ASEAN, we would like to take some time to share some views about business in ASEAN and the ASEAN UP project.