Tag: brand strategy

  • How Luxury Brands Are Embracing the Metaverse

    How Luxury Brands Are Embracing the Metaverse

    The metaverse is reshaping how luxury brands express rarity, craft stories and build communities in digital environments that complement physical offerings. This article maps practical strategies, operational models and cautionary guidance so brands can pursue virtual initiatives with clarity and control.

  • How Influencer Marketing in Brazil Is Evolving

    How Influencer Marketing in Brazil Is Evolving

    As the digital landscape continues to evolve, influencer marketing in Brazil is undergoing significant transformation, reflecting local trends and adapting to audience preferences. This blog post explores the various dimensions of this dynamic marketing strategy, ranging from platform preferences to key brands, engagement tactics, and the future outlook of influencer marketing in Brazil.