“Generation Y”, as opposed to the previous “Generation X” and “Baby Boomers”, is the generation of people born between 1981 and 2000. Characterized by familiarity with technology and some consumption behaviors, Generation Y is a major segment in Thailand that also presents particular national specificities.
The rise of female consumers in Asia
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.
Digital behaviors and habits in Singapore
Though Singapore is a rather small country in Southeast Asia, when it comes to mobile devices, Internet, social media and e-commerce, Singaporeans are some of the most active users in the region and the world. With such a mature digital market, Singapore has become a global hub and a regional capital for tech companies.
7 insights and perspectives about ASEAN
This new video presents 7 insights and perspectives that make ASEAN one of the most dynamic and competitive region in the world. Through a beautiful animation, the current and projected population and economy of ASEAN demonstrate the attractiveness of the Association of South-East Asian Nations.
Malaysia e-commerce: online shoppers’ habits
This very well designed presentation details the consumer behavior and profiles of online shoppers in Malaysia. Anyone interested in the demand side of the Malaysian e-commerce landscape will find very useful and interesting data to grasp the preferences, psychology and uses of online buyers of Malaysia.
A little push for Corporate Social Responsibility
The commitment to Corporate Social Responsibility – CSR – is an acknowledgement by companies that they are part of their social and natural ecosystem, and that they should protect it and help it thrive. Within its small means, ASEAN UP today takes a small step to foster CSR in ASEAN and further.
ASEAN consumers’ psychology survey
Very insightful survey about the perceptions of ASEAN people towards themselves, ASEAN and the ASEAN Economic Community, other ASEAN countries, travel, entertainment, work and many other things! A must read for anyone who intends to market any product in any ASEAN country, or even more importantly in several or all of them.
Indonesia’s middle class to reach 140m by 2020
This short video presents the expected rise of the middle-class and affluent consumers (MACS) from 70 million to more than double by 2020, together with the supposed characteristics of MACS in Indonesia. This large number of consumers will generate several challenges and opportunities to be seized by businesses.