Marketing in ASEAN

Marketing in ASEAN

Reap the benefits of ASEAN markets growth

Latest resources for marketing in Southeast Asia

ASEAN infographics: demography, top cities, urbanization

ASEAN infographics: demography, growth, top cities, urbanization

Cities and urbanization are some of the most important drivers of Southeast Asia’s economic dynamism, environmental, societal and cultural change. To better understand the challenge and opportunities they bring, here are 4 infographics summarizing urban trends on the demography and rural exodus in ASEAN. Continue reading

Top 50 Blogs from Malaysia 2017

Top 50 Blogs Malaysia 2017

Malaysia is one of the most dynamic digital market in Southeast Asia with a profusion of famous blogs. The following Top 50 blogs from Malaysia was created to gather the most prominent blogs of the Malaysian online community and help everyone find and learn from digital thought-leaders and trendsetters of the region. Continue reading

Top e-commerce sites in the Philippines 2017

Top e-commerce sites in the Philippines

With a dynamic economy and a large population proficient with digital technologies, the Philippines is a fast-growing market for e-commerce in Southeast Asia. Several websites and digital applications are already fighting for market share, with global, regional and national players trying to come up to the leader. Continue reading

Monitoring financial trends in Asia-Pacific

Asia Pacific finance search data

Finance is a very hot industry in the Asia-Pacific region. As people looking for financial services, insurances, credits or investments search for information on the internet, their online behaviors are keys to understanding consumers trends. This dashboard will greatly help marketers of the financial industry in ASEAN and APAC. Continue reading

Top e-commerce sites in Malaysia 2017

Top e-commerce sites in Malaysia

With its dynamic economy and developed infrastructures for digital technologies, Malaysia is a very attractive market for e-commerce in Southeast Asia. Several websites and digital applications are already present in the Malaysian e-commerce landscape, with some global, regional and national players grabbing their shares. Continue reading

International expansion tips from the Philippines

Tips for international expansion from the Philippines

Growing a company beyond its original country is a dream for many business owners and managers. Relating their experiences from expanding their businesses out of their original base in the Philippines, two business leaders share their stories, insights and tips for those interested in growing their companies abroad. Continue reading

Digital advertising: AdWords CPC in ASEAN countries

AdWords CPC in ASEAN countries

Online advertising is an easy and efficient means to reach new customers in Southeast Asia. However, the cost-per-click – CPC – varies greatly between the different ASEAN countries, and it should therefore be evaluated properly by people planning how to spend their marketing budget or monetizing their websites. Continue reading

Insights on news consumption in Indonesia

Indonesia news consumption

With the spread of mobile devices in Indonesia, ways of consulting and consuming news are changing rapidly. Through new online media, Indonesians from all age groups and socioeconomic categories are adapting their behaviors and engaging into new ways to get informed and entertained. Continue reading

Top 50 Blogs from Singapore 2017

Top 50 Blogs Singapore 2017

Singapore is home to a vibrant blogging community and an internet powerhouse of Southeast Asia. The following Top 50 blogs from Singapore was therefore created to list the pillars of the Singaporean online community and, for many of them, thought-leaders of the regional and global blogosphere. Continue reading

Southeast Asia digital, social and mobile 2017

Southeast Asia: digital in 2017

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 320 million Internet users in January 2017 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading