Empowering business in Southeast Asia
In Southeast Asia, Singapore stands out as a place of modernity and delightful lifestyle experiences. To develop tourism, the Singaporean government communicates through its “Your Singapore” campaign, notably publishing videos that promote the country through a personal, creative and original approach.
With a large and growing number of Filipinos accessing the Internet, FinTech startups are able to reach people who previously were out of the financial system. New technologies now provide the convenience of digital payments and financial services to people without bank account anywhere in the Philippines or abroad.
The growing exposure and recognition of Southeast Asian art is creating a new dynamism in the art market of Singapore and the region. As more interest bring more money into the market, a new virtuous circle benefits all the actors of the art scene: artists, collectors, galleries, museums and amateurs.
Indonesians, especially the younger generation, are becoming very fond of sweet pastries like donuts. To benefit from this shift towards more leisure and going out with friends, local and foreign companies are rushing to grab their share of the new “café culture” in the country’s large young population.
With the development of its economy and wealth, Southeast Asia is gradually becoming a destination of choice for luxury tourism. Certain venues, attractions and places are already standing out as regional icons for companies and professionals creating new trends and setting new standards in the luxury travel experience.
The development of Internet and digital technologies have pushed media, television and entertainment to undergo a radical change. With the coming of video streaming services to Malaysia and Southeast Asia, television in the region is now challenged by a new model that aims at a large part of the audience through its new behaviors.
Though some countries present a better outlook than others, Southeast Asia is a very attractive region for real estate. Strong economic fundamentals, demographic dynamism, changing behaviors and the digital revolution bring new opportunities for various actors involved in the real estate sector.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
Vietnam aims at developing awareness on its “Timeless Charm” to attract regional and international tourists. To help promote the country and its underrated attractions, the Vietnam National Administration of Tourism has created some videos that can help tourism agencies and travel professionals offering trips to Vietnam.
Singapore has grown into a major hub for technology start-ups in Southeast Asia. For the aspiring entrepreneurs, the presence of a new dynamic and multicultural generation as well as supportive business and financial structures make Singapore a great place to think about for starting a business and making a global impact.