Vietnam’s online mobile game market overview

Vietnam online mobile game market

Vietnam is a large market of mobile-first, growing connectivity to Internet with a large users base of enthusiastic gamers and game-developers. Recent developments have attracted more interests for mobile games. This presentation gives us some insights and data on the mobile games environment in Vietnam.

Insights on the Vietnamese mobile games market – summary

Introduction – slide 2

Updates on the global mobile market – slide 3

  • Internet access by device – slide 4
  • Mobile operating system – slide 5

Global trends in 2014 – slide 6

  • Mobile first – slide 7
  • Multi-usage screen – slide 8
  • New platform and technology – slide 9

Insights into Vietnam mobile market – slide 10

  • South-East Asia is hot, Vietnam is the 2nd hottest market in SEA – slide 11
  • Smartphone OS share in Vietnam – slide 12
  • Android phone / tablet use in Vietnam – slide 13
  • iOS phone / tablet use in Vietnam – slide 14
  • Android versions usage – slide 15
  • iOS version usage – slide 16

For more information on the Vietnamese mobile market, check: Vietnam mobile market outlook for 2015

Gaming market – slide 17

  • Game apps compared to other apps in Vietnam – slide 18
  • Smartphone games / apps revenues – slide 19
  • Rise of casual games – slide 20
  • … and clone games – slide 21

Online mobile game – slide 22

  • Players’ habits – slide 23
  • Games life cycles and retention – slide 24
  • Number of online mobile games in Vietnam by genre – slide 25
  • Revenues of online mobile games in Vietnam by genre – slide 26
  • Online mobile games eco-system in Vietnam – slide 27

Specificities of mobile games distribution in Vietnam – slide 28

  • Quality is important – slide 29
  • Localize games for the Vietnamese users – slide 30
  • Casual and 3D games work best – slide 31
  • Apps stores and distribution in Vietnam – slide 32
  • Vietnamese distrbution partners – slide 33

Presentation from July 2014 by Appota Corp

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