Empowering business in Southeast Asia
Thailand has gone through some tumultuous years that have had some impact on its economy. To help investment and growth, this complete guide to doing business in Thailand updated for 2016 will guide investors and entrepreneurs in their activities, to launch and conduct business in Thailand.
Malaysia is a leader in Southeast Asia in number of tourists arrivals each year. Advertising the country’s tourism, the official campaign “Malaysia Truly Asia” broadcasts a range of beautiful videos to help promote its beauty, culture and activities and reach the general public, but also help tourism agencies and professionals.
In Southeast Asia, Singapore stands out as a place of modernity and delightful lifestyle experiences. To develop tourism, the Singaporean government communicates through its “Your Singapore” campaign, notably publishing videos that promote the country through a personal, creative and original approach.
Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people.
Vietnam aims at developing awareness on its “Timeless Charm” to attract regional and international tourists. To help promote the country and its underrated attractions, the Vietnam National Administration of Tourism has created some videos that can help tourism agencies and travel professionals offering trips to Vietnam.
Singapore has several advantages that make it an ideal place for media and advertising companies to settle in Asia. With a pro-business environment, good infrastructure and a very tech-savvy population, Singapore provides a great environment for businesses in content production, communication and data analysis.
Thailand has long stood as a leading destination in Southeast Asia for tourists from all around the world. To promote “Amazing Thailand”, the official communication campaign gathers a large array of beautiful videos to help tourism agencies and professionals and inform the general public.
Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.
With the approaching launch of the ASEAN Economic Community, ASEAN is supporting several initiatives to make it become a successful reality. This video presents the vision of ASEAN for 2015 onward to enhance connectivity for ASEAN peoples and businesses, and foster growth, culture and welfare.
Singapore is a rising star for tourism in Asia, with a host of ultra-modern skyscrapers, vertiginous panoramas and luxury hotels. In a trend-setting video that sums up some of the city’s best places of interests, Louis Vuitton glimpses through historic landmarks and avant-garde designs to communicate an elitist taste of Singapore.