Empowering business in Southeast Asia
The coupon and promotions company Flipit has recently entered the Singaporean, Malaysian and Indonesian markets. With a growing footprint in ASEAN, they share some insights on e-commerce and m-commerce in the region from a European perspective, highlighting particularities and local innovations in ASEAN markets.
The Philippines is an attractive market of 100 million people with little e-commerce penetration and an optimistic perspective on the ASEAN integration. Nevertheless, the Philippines presents certain peculiarities and challenges for local and foreign companies to tackle if they want to tap into the country’s great potential.