Empowering business in Southeast Asia
Finance is a very hot industry in the Asia-Pacific region. As people looking for financial services, insurances, credits or investments search for information on the internet, their online behaviors are keys to understanding consumers trends. This dashboard will greatly help marketers of the financial industry in ASEAN and APAC.
Fueled by the growing middle class, the fashion and garment industries are booming in Vietnam. With fierce competition between local and foreign companies, both in traditional retail and e-commerce, here is some information to navigate the market and understand fashion buyers’ consumer behaviors.
Tourism is a major sector throughout the Asia-Pacific region. As people planning their next vacation search more and more for information on the Internet, their behaviors online become the key to understanding where customers will go next. This dashboard will greatly help marketers of the tourism industry in ASEAN and APAC.
With the rapid growth of the ASEAN region, some successful businesses have emerged to become leaders in their industries. Whether they evolve in new or traditional industries these five world conquering companies have succeeded through their emphasis on customer experience and embodied their values in a strong brand.
The Philippines is an attractive market of 100 million people with little e-commerce penetration and an optimistic perspective on the ASEAN integration. Nevertheless, the Philippines presents certain peculiarities and challenges for local and foreign companies to tackle if they want to tap into the country’s great potential.
Singapore is famous for being a great place for business with high salaries and good work conditions. Aspirations, goals and mindsets of professionals in Singapore are however not always as familiar. This study by LinkedIn dives deeper in the psychology of work in Singapore with interesting insights for HR professionals.
Very insightful survey about the perceptions of ASEAN people towards themselves, ASEAN and the ASEAN Economic Community, other ASEAN countries, travel, entertainment, work and many other things! A must read for anyone who intends to market any product in any ASEAN country, or even more importantly in several or all of them.