The rise of female consumers in Asia

Female consumers in Asia

Rapid economic growth and fast changing behaviors are two factors that foster the empowerment of female consumers in Asia. This report presents how the rising income of women and their increasing independence to use it are making them a very attractive segment for retailers and particularly, online retailers.

For a more comfortable reading, it is quite suggested to open the report in full screen!

Female consumers in Asia – summary

Preface – page 2

Executive summary – page 3

Introduction – page 6

  • Asia as number one – page 6

1. Changing demographics, control over purse strings – page 8

  • Women’s rising economic power in Asia – page 8
  • Financially independent – page 9
  • Household buying decisions – page 10
  • Women of influence in mainland China – page 11

2. The shifting nature of retail – page 13

  • Online habits – page 14
  • Why they shop online – page 15
  • Under pressure – page 17

3. How women buy – page 18

  • What women buy online – page 19
  • Buying decisions – page 20

4. Global vs local – page 23

  • Buying from abroad – page 23

5. Connecting with the new Asian female consumer – page 25

  • Which form of communication from online retailers appeal to you? – page 26

6. Barriers ahead? – page 29

Conclusion: What does the future of retail look like? – page 30

  • What women look for when choosing an online retailer – page 30

Presentation from December 2014 by the Economist Intelligence Unit

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