Marketing in ASEAN

Marketing in ASEAN

Reap the benefits of ASEAN markets growth

Latest resources for marketing in Southeast Asia

Market analysis of Malaysia

Malaysia market analysis

Malaysia is an attractive country for many investors thanks to its modern society, habits and tastes, fairly high income and consumption. With accurate numbers on its demography, geography, revenues and household expenditures, this overview of the Malaysian market will provide useful marketing insights. Continue reading

Monitoring travel trends in Asia Pacific

Asia Pacific travel search data

Tourism is a major sector throughout the Asia Pacific region. As people planning their next vacation search more and more for information on the Internet, their behaviors online become the key to understanding where customers will go next. This dashboard will greatly help marketers of the tourism industry in ASEAN and APAC. Continue reading

Vietnamese tastes in cinema

Vietnamese tastes in cinema

The opening of the Vietnamese economy and society has a deep impact on its people’s uses and habits. In the entertainment industry, the diversification of movies on offer is changing tastes and interests. Here are some insights on cinema in Vietnam, from frequency to movie preferences and origins of movies. Continue reading

Infographic on travel trends in Southeast Asia

Southeast Asia travel trends

Southeast Asia has been a top international travel destination for years. But the growing income now also make the Southeast Asian market an important source of tourists within the region and beyond. Travel interest of Singaporeans, Malaysians and Indonesians are here highlighted by their online search. Continue reading

Infographic: top cities and urbanization in ASEAN

Top cities and urbanization in ASEAN

Urbanization is one of the major trends currently shaping Southeast Asian societies, cultures, economies, businesses and environments. Being on the verge of counting more than half of its population living in urban areas, ASEAN comprises some of the largest and some of the fastest growing cities of the world. Continue reading

Internet and digital landscape in Indonesia

7 digital insights of Indonesia

With a growing connectivity and a large population that is extremely active online, Indonesia is one of the world’s leading countries for the use of digital technologies. Through Internet, mobile, e-commerce or social media, digital in Indonesia is a very attractive market both for its size and growth potential. Continue reading

5 top consumer brands from Southeast Asia

5 champion brands from ASEAN

With the rapid growth of the ASEAN region, some successful businesses have emerged to become leaders in their industries. Whether they evolve in new or traditional industries these five world conquering companies have succeeded through their emphasis on customer experience and embodied their values in a strong brand. Continue reading

Entertainment and media outlook in Malaysia

Malaysia entertainment and media outlook

With a mix of emerging and mature segments in the entertainment and media landscape of Malaysia, the industry is experiencing a shift in consumers’ habits and advertising spending. The rise of Internet and digital media brings challenges to the dominant newspapers and TV but also opportunities to seize. Continue reading

Southeast Asia digital, social and mobile 2015

Southeast Asia digital 2015

Southeast Asia is experiencing a rapid growth of Internet, digital, social media and mobile activity. With more than 250 million Internet users in November 2015 and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests. Continue reading

5 tips on influencer marketing from the Philippines

Philippine star love team AlDub

Contracting famous people to endorse and promote a brand is not a new trend. However, the popularity of social media currently foster a little revolution in “influencer marketing”. A recent development in the Philippines help us understand new tactics to approach customers through influential people. Continue reading