Luxury brands shaping the future of retail

The future of the luxury shopping experience

Luxury brands continuously refine the shopping experience of their customers, influencing the uses of many other retailing verticals. And current times are no exception to this rule: with the development of e-commerce and new in-store ways to experience brands and products, luxury is still a forerunner of the whole retailing industry.

The future of the luxury shopping experience – summary

  • New markets lifting the luxury sector – slide 6
  • The luxury consumer has changed – slide 10
  • The consumer pathway: Digital / Physical – slide 16
  • Reboot the luxury shopping experience – slide 18

1. A frictionless world – slide 19

  • A seamless consumer experience – slide 20
  • Omni-channel retailing – slide 24
  • Digital wallets are on the rise – slide 33
  • Fashion and luxury on mobile  – slide 36

2. Better experiences – slide 40

  • Luxury brands need to surprise – slide 41
  • Selling what you don’t have in store – slide 48
  • The second-hand market – slide 52
  • What is most important? – slide 53
    • Click & Collect
    • Click & Try
    • Click & Reserve

For more on the information on why and how to manage a luxury brand, check: “Understanding and managing a luxury brand“.

3. Store evolution – slide 54

  • Retail is not dead – slide 55
  • Brands without distribution networks – slide 58
  • Not so fast – slide 68

4. Connected products – slide 70

The Internet of things is already into luxury shopping experience.

  • Hangers’ tips – slide 71
  • Texting mannequins – slide 72
  • Pinterest community’s favorites – slide 73

5. Customization – slide 74

  • Email marketing – slide 75
  • Customization at the heart of luxury – slide 76

Consequences – slide 80

  • Evolving the team – slide 81
  • Omni-channel at the core – slide 83
  • Evolving the logistics chain – slide 84
  • Using data – slide 85
  • Privacy concerns – slide 90
  • Human first – slide 91
  • Craftsmanship at heart – slide 92

Presentation from January 2015 by Gregory Pouy

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