Empowering business in Southeast Asia
Often considered to hamper traditional stores, the development of e-commerce can sometimes actually reinforce them. This infographic summarizes how online and offline commerce grow together in Singapore, pushing shops and malls to provide an enhanced, “omnichannel” experience to consumers.
The coupon and promotions company Flipit has recently entered the Singaporean, Malaysian and Indonesian markets. With a growing footprint in ASEAN, they share some insights on e-commerce and m-commerce in the region from a European perspective, highlighting particularities and local innovations in ASEAN markets.